:root {
  --bg: #fff8f5;
  --cream: #fff1e6;
  --ink: #241111;
  --muted: #705756;
  --red: #8f1f1f;
  --deep-red: #761717;
  --hot-pink: #ff2f5f;
  --coral: #ff6b6b;
  --peach: #ffd3bd;
  --white: #ffffff;
  --shadow: 0 22px 70px rgba(84, 18, 18, 0.18);
  --radius: 28px;
}

* {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
}

body {
  margin: 0;
  font-family: Inter, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif;
  color: var(--ink);
  background: var(--bg);
  line-height: 1.6;
}

img {
  max-width: 100%;
  display: block;
}

a {
  color: inherit;
}

.container {
  width: min(1160px, calc(100% - 32px));
  margin-inline: auto;
}

.narrow {
  max-width: 780px;
}

.center {
  text-align: center;
}

.section-pad {
  padding: 86px 0;
}

.top-strip {
  background: var(--deep-red);
  color: var(--white);
  text-align: center;
  padding: 10px 16px;
  font-size: 0.92rem;
  font-weight: 700;
}

.top-strip a {
  color: var(--white);
  text-decoration: underline;
  text-underline-offset: 3px;
}

.site-header {
  position: sticky;
  top: 0;
  z-index: 30;
  background: rgba(255, 248, 245, 0.94);
  backdrop-filter: blur(18px);
  border-bottom: 1px solid rgba(143, 31, 31, 0.12);
}

.header-inner {
  min-height: 76px;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 22px;
}

.brand-logo {
  width: 148px;
  height: auto;
}

.nav {
  display: flex;
  gap: 26px;
  align-items: center;
  font-weight: 800;
  color: #583333;
}

.nav a,
.footer a {
  text-decoration: none;
}

.nav a:hover,
.footer a:hover {
  color: var(--hot-pink);
}

.header-cta,
.btn,
.mini-cta {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  border: 0;
  text-decoration: none;
  font-weight: 900;
  transition: transform 0.18s ease, box-shadow 0.18s ease, background 0.18s ease;
}

.header-cta {
  min-height: 44px;
  padding: 0 20px;
  border-radius: 999px;
  background: var(--red);
  color: var(--white);
  box-shadow: 0 12px 28px rgba(143, 31, 31, 0.24);
}

.btn {
  min-height: 54px;
  padding: 0 26px;
  border-radius: 999px;
}

.btn-primary {
  background: var(--red);
  color: var(--white);
  box-shadow: 0 14px 30px rgba(143, 31, 31, 0.24);
}

.btn-light {
  background: var(--white);
  color: var(--deep-red);
}

.btn-secondary {
  background: var(--white);
  color: var(--red);
  border: 1px solid rgba(143, 31, 31, 0.2);
}

.btn:hover,
.header-cta:hover,
.mini-cta:hover {
  transform: translateY(-2px);
}

.menu-btn {
  display: none;
  width: 44px;
  height: 44px;
  border-radius: 999px;
  border: 1px solid rgba(143, 31, 31, 0.16);
  background: var(--white);
  color: var(--red);
  font-size: 1.3rem;
}

.hero {
  overflow: hidden;
  background:
    radial-gradient(circle at 85% 10%, rgba(255, 47, 95, 0.18), transparent 28%),
    radial-gradient(circle at 8% 20%, rgba(255, 211, 189, 0.85), transparent 32%),
    linear-gradient(180deg, #fff8f5 0%, #fff1e6 100%);
}

.hero-grid,
.split-grid {
  display: grid;
  grid-template-columns: minmax(0, 1fr) minmax(320px, 0.92fr);
  gap: 56px;
  align-items: center;
}

.align-center {
  align-items: center;
}

.eyebrow {
  margin: 0 0 14px;
  color: var(--hot-pink);
  font-size: 0.82rem;
  font-weight: 900;
  letter-spacing: 0.13em;
  text-transform: uppercase;
}

.eyebrow.light {
  color: #ffd2dc;
}

h1,
h2,
h3,
p {
  margin-top: 0;
}

h1 {
  margin-bottom: 22px;
  font-size: clamp(2.7rem, 6vw, 5.55rem);
  line-height: 0.96;
  letter-spacing: -0.08em;
}

h2 {
  margin-bottom: 18px;
  font-size: clamp(2rem, 4vw, 3.55rem);
  line-height: 1.02;
  letter-spacing: -0.055em;
}

h3 {
  font-size: 1.12rem;
  line-height: 1.2;
  margin-bottom: 10px;
}

.hero-lead,
.section-intro {
  font-size: 1.12rem;
  color: var(--muted);
}

.hero-points {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 14px;
  margin: 30px 0;
}

.hero-points div,
.benefit-card,
.checkout-card,
.routine-panel,
.inline-cta-box {
  background: var(--white);
  border: 1px solid rgba(143, 31, 31, 0.1);
  box-shadow: 0 12px 36px rgba(84, 18, 18, 0.08);
}

.hero-points div {
  border-radius: 20px;
  padding: 18px;
}

.hero-points strong,
.formula-stats strong,
.checkout-card strong {
  display: block;
  color: var(--red);
  font-size: 1.55rem;
  line-height: 1;
}

.hero-points span,
.formula-stats span {
  display: block;
  margin-top: 6px;
  color: var(--muted);
  font-size: 0.9rem;
  font-weight: 700;
}

.hero-actions {
  display: flex;
  flex-wrap: wrap;
  gap: 14px;
  align-items: center;
}

.microcopy {
  margin: 16px 0 0;
  color: var(--muted);
  font-size: 0.92rem;
  font-weight: 700;
}

.hero-visual {
  position: relative;
  min-height: 570px;
  display: grid;
  place-items: center;
}

.hero-visual::before {
  content: "";
  position: absolute;
  width: 88%;
  aspect-ratio: 1;
  border-radius: 50%;
  background: linear-gradient(135deg, #ffd3bd, #ff6b6b 48%, #8f1f1f);
  filter: drop-shadow(var(--shadow));
}

.product-bottle {
  position: relative;
  z-index: 2;
  width: min(430px, 86%);
  border-radius: 28px;
  mix-blend-mode: multiply;
}

.price-card {
  position: absolute;
  z-index: 3;
  right: 0;
  bottom: 24px;
  width: min(250px, 48%);
  padding: 20px;
  border-radius: 24px;
  background: rgba(255, 255, 255, 0.94);
  box-shadow: var(--shadow);
}

.price-card span,
.checkout-card span {
  display: block;
  color: var(--muted);
  font-size: 0.84rem;
  font-weight: 900;
  text-transform: uppercase;
  letter-spacing: 0.08em;
}

.price-card strong {
  display: block;
  color: var(--red);
  font-size: 2.6rem;
  line-height: 1;
  margin: 8px 0;
}

.price-card small,
.checkout-card small {
  display: block;
  color: var(--muted);
  font-weight: 700;
}

.mini-cta {
  min-height: 44px;
  padding: 0 20px;
  border-radius: 999px;
  background: var(--hot-pink);
  color: var(--white);
  box-shadow: 0 10px 26px rgba(255, 47, 95, 0.24);
}

.price-card .mini-cta {
  margin-top: 14px;
  width: 100%;
}

.trust-row {
  background: var(--deep-red);
  color: var(--white);
  padding: 18px 0;
}

.trust-grid {
  display: grid;
  grid-template-columns: repeat(5, 1fr);
  gap: 12px;
  text-align: center;
  font-weight: 900;
  font-size: 0.94rem;
}

.card-grid {
  display: grid;
  gap: 18px;
  margin-top: 42px;
}

.card-grid.five {
  grid-template-columns: repeat(5, 1fr);
}

.benefit-card {
  border-radius: 24px;
  padding: 24px;
}

.benefit-card img {
  width: 46px;
  margin-bottom: 18px;
}

.benefit-card p,
.routine-panel p,
.footer p,
.checkout-card p {
  color: var(--muted);
}

.inline-cta-box {
  margin-top: 34px;
  padding: 22px;
  border-radius: 22px;
  display: flex;
  flex-wrap: wrap;
  gap: 16px;
  align-items: center;
  justify-content: space-between;
}

.inline-cta-box p {
  margin: 0;
  color: var(--ink);
  font-weight: 900;
}

.inline-cta-box span {
  display: block;
  margin-top: 4px;
  color: var(--muted);
  font-weight: 600;
}

.deep-red {
  background:
    radial-gradient(circle at 15% 15%, rgba(255, 47, 95, 0.24), transparent 24%),
    linear-gradient(135deg, var(--deep-red), #5f1010);
  color: var(--white);
}

.deep-red p,
.deep-red li {
  color: #ffe6e2;
}

.check-list {
  list-style: none;
  padding: 0;
  margin: 24px 0 0;
  display: grid;
  gap: 12px;
}

.check-list li {
  position: relative;
  padding-left: 30px;
  font-weight: 800;
}

.check-list li::before {
  content: "✓";
  position: absolute;
  left: 0;
  top: -1px;
  color: var(--hot-pink);
  font-weight: 900;
}

.two-col {
  grid-template-columns: repeat(2, minmax(0, 1fr));
}

.formula-card {
  background: rgba(255, 255, 255, 0.1);
  border: 1px solid rgba(255, 255, 255, 0.18);
  border-radius: var(--radius);
  padding: 18px;
  box-shadow: var(--shadow);
}

.formula-card img,
.lifestyle-card img,
.quality-card img,
.panel-image {
  width: 100%;
  border-radius: 22px;
}

.formula-stats {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 10px;
  margin-top: 14px;
}

.formula-stats div {
  border-radius: 18px;
  padding: 16px;
  text-align: center;
  background: var(--white);
}

.comparison-wrap {
  margin-top: 38px;
  overflow-x: auto;
  border-radius: var(--radius);
  box-shadow: var(--shadow);
}

.comparison-table {
  width: 100%;
  min-width: 720px;
  border-collapse: collapse;
  background: var(--white);
}

.comparison-table th,
.comparison-table td {
  padding: 20px;
  text-align: left;
  border-bottom: 1px solid rgba(143, 31, 31, 0.1);
}

.comparison-table th {
  background: #ffe6db;
  color: var(--red);
  font-size: 0.95rem;
  text-transform: uppercase;
  letter-spacing: 0.05em;
}

.good {
  color: var(--red);
  font-weight: 900;
}

.cream {
  background: var(--cream);
}

.steps {
  display: grid;
  gap: 16px;
  margin: 28px 0;
}

.steps div {
  display: flex;
  gap: 14px;
  align-items: flex-start;
}

.steps span {
  flex: 0 0 42px;
  height: 42px;
  display: grid;
  place-items: center;
  border-radius: 50%;
  background: var(--red);
  color: var(--white);
  font-weight: 900;
}

.steps p {
  margin: 0;
  color: var(--muted);
  font-weight: 700;
}

.routine-panel {
  padding: 22px;
  border-radius: var(--radius);
}

.pill-list {
  display: flex;
  flex-wrap: wrap;
  gap: 10px;
  padding: 0;
  margin: 18px 0 0;
  list-style: none;
}

.pill-list li {
  padding: 9px 12px;
  border-radius: 999px;
  background: #ffe7e8;
  color: var(--red);
  font-size: 0.86rem;
  font-weight: 900;
}

.lifestyle-card {
  padding: 16px;
  border-radius: var(--radius);
  background: var(--white);
  box-shadow: var(--shadow);
}

.offer {
  background:
    radial-gradient(circle at 10% 10%, rgba(255, 211, 189, 0.5), transparent 26%),
    linear-gradient(135deg, #8f1f1f, #5c1111);
  color: var(--white);
}

.offer-card {
  display: grid;
  grid-template-columns: 1fr minmax(280px, 380px);
  gap: 38px;
  align-items: center;
}

.offer p,
.offer li {
  color: #ffe8e5;
}

.checkout-card {
  border-radius: var(--radius);
  padding: 26px;
  text-align: center;
}

.checkout-product-image {
  width: min(250px, 80%);
  margin: 0 auto 16px;
  border-radius: 20px;
  mix-blend-mode: multiply;
}

.checkout-card strong {
  font-size: 3rem;
  margin: 8px 0;
}

.full {
  width: 100%;
  margin-top: 16px;
}

.faq-list {
  max-width: 900px;
  margin-top: 34px;
}

details {
  background: var(--white);
  border: 1px solid rgba(143, 31, 31, 0.1);
  border-radius: 18px;
  padding: 20px 22px;
  margin-bottom: 12px;
  box-shadow: 0 8px 24px rgba(84, 18, 18, 0.06);
}

summary {
  cursor: pointer;
  color: var(--red);
  font-weight: 900;
}

details p {
  margin: 14px 0 0;
  color: var(--muted);
}

.footer {
  padding: 48px 0;
  background: #241111;
  color: var(--white);
}

.footer-grid {
  display: grid;
  grid-template-columns: 1.2fr 0.8fr 1fr;
  gap: 34px;
}

.footer-brand .brand-logo {
  width: 160px;
  margin-bottom: 16px;
}

.footer h4 {
  margin: 0 0 14px;
}

.footer a {
  display: block;
  margin-bottom: 10px;
  color: #ffe8e5;
}

.disclaimer {
  font-size: 0.86rem;
}

.sticky-bottom-cta {
  position: fixed;
  left: 16px;
  right: 16px;
  bottom: 16px;
  z-index: 50;
  display: none;
  align-items: center;
  justify-content: space-between;
  gap: 12px;
  padding: 12px 14px;
  border-radius: 18px;
  background: rgba(255, 255, 255, 0.96);
  box-shadow: 0 12px 35px rgba(84, 18, 18, 0.22);
  backdrop-filter: blur(12px);
}

.sticky-bottom-cta strong {
  color: var(--red);
  font-size: 0.95rem;
}

@media (max-width: 1020px) {
  .hero-grid,
  .split-grid,
  .offer-card {
    grid-template-columns: 1fr;
  }

  .hero-visual {
    min-height: 520px;
  }

  .card-grid.five {
    grid-template-columns: repeat(2, 1fr);
  }

  .trust-grid {
    grid-template-columns: repeat(3, 1fr);
  }
}

@media (max-width: 760px) {
  .section-pad {
    padding: 64px 0;
  }

  .nav,
  .header-cta {
    display: none;
  }

  .menu-btn {
    display: inline-grid;
    place-items: center;
  }

  .site-header.menu-open .nav {
    display: grid;
    position: absolute;
    top: 76px;
    left: 16px;
    right: 16px;
    padding: 18px;
    border-radius: 22px;
    background: var(--white);
    box-shadow: var(--shadow);
  }

  .hero-points,
  .card-grid.five,
  .trust-grid,
  .two-col,
  .footer-grid {
    grid-template-columns: 1fr;
  }

  .hero-visual {
    min-height: 460px;
  }

  .price-card {
    left: 12px;
    right: 12px;
    bottom: 4px;
    width: auto;
  }

  .formula-stats {
    grid-template-columns: 1fr;
  }

  .sticky-bottom-cta {
    display: flex;
  }

  body {
    padding-bottom: 86px;
  }
}